Getting your business online can be exciting, but having it to establish a strong footprint can be challenging. Your choice of domain name can make or break your business – because it is how your potential customers will discover and remember you.
A domain name gives your business identity on the web; it is the first thing someone sees and can impact the impression of your website and the brand. For instance, when you choose “dominios pt,” it indicates the website targets the country “Portugal.” Here .pt is known as the top-level domain (TLD), or the extension, and is typically linked with a country, i.e., Portugal.
Hence, choosing the right domain name for your website is an integral step to getting your business online. Here are some essential tips for you.
1. Choose the Right Domain Name Extension
A domain name includes three parts:
- A subdomain <<www>>
- The second-level domain that represents the brand or company <<XYZ>>
- An extension <<.com>> that indicates the type of website, purpose, and geographic location
The most commonly used domain name extensions are .com, .net, and .org. These are generic domain extensions and do not specifically indicate any geographic location or purpose. However, these extensions are more expensive and are not available most of the time.
If you want to have a more specific domain name indicating the region or country that you serve, then choose geographic extensions such as dominios pt (Portugal), .eu (Europe), etc. Domain extensions such as .art or .travel indicate the theme or purpose of the website.
2. Keep the Domain Name Simple and Short
If the domain name is difficult to pronounce or spell, it will be harder for users to remember it. Pick a name that is simple and easy to remember so that people can type it accurately.
The length of the domain name also matters. It is good to choose a domain name with only 6-14 characters. This way people will not lose their way when typing your website URL.
3. Avoid Using Special Characters and Numbers
Remember, your objective is to choose a domain name that your target audiences can easily recall and type out quickly. Including numbers, special characters, or even doubled letters can make the domain name hard complex and difficult to read. They are more susceptible to typos when users search the web for your website URL.
So, avoid including numbers, hyphens, and double letters in the domain name.
4. Stay on Brand
When brainstorming the perfect domain name, it is crucial to factor in your brand name and what you sell. Including your brand name in the domain name will make it unique, drive awareness, and increase website traffic.
5. Check the Availability of your Domain Name
Once you have a clear idea of your preferred domain name, check if it is available. Checking the availability of a domain name takes a few minutes and you can use tools like Whois by OVHcloud. When you enter a domain name in the search bar of this tool, it will show all available information about its status, registry, registrar, etc.
Using this tool, you will know whether your preferred domain name is available or not.
Choosing the right domain name can help boost your brand recognition and also improve your website rankings in search engines. It can help create a strong first impression among your target audiences. However, make sure you protect your domain name by registering it and keeping it unique.
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